In some ways i'm actually more comfortable in the least comfortable of places. Ideation, new business pitches and blank pages don't intimidate me. Over the years i've learned how to craft compelling ideas that are both sticky and - as they say - have legs. To do that, i've become confident and accustomed to designing, art directing, writing (thank you, Grammarly) and sometimes over-contextualizing decks to give the best ideas a fighting chance. 

Below are a few examples. 

Deep Eddy Lemon Vodka has a distinct point-of-difference with their competitors, they infuse their vodka with real juice. Their challenge was to find a solution to extend the feeling of summer and that refreshing Deep Eddy experience into the winter months.

This concept leaned hard into their USP to produce a memorable brand device that found itself the centerpiece of a relentless product. All the while possible inventing a new garnish squeeze for mixologist and hobbyist alike. 

BOSS COFFEE

TETRAPAK